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STUDY |


55% of marketers buy custom

media from B-to-B publishers

Marketers revealed the top reasons they chose publishers over agencies:*


> Audience reach - 45%

> Audience knowledge - 36%

> Audience composition - 26%


(Respondents were asked to choose the three most important factors influencing their decision to invest with publishers)

According to a recent BtoB Media Business study*, more than half of all industry marketing execs have invested in custom content produced by publishers like NetWorld.


*Source: BtoB's Media Business, What Marketers Want from their Media Partners, May 2011.